There’s only one boss, and whether a person shines shoes for a living or heads up the largest corporation in the world, the boss remains the same. IT’S YOU, THE CUSTOMER! You are the people who pay our salary and who decide whether our business is going to succeed or fail. You don’t care if our business has been around for a hundred years. The minute we start treating you badly, you’ll put us out of business.
You have bought and will buy everything we have. You bought all of our clothes, our home, our car, our children’s education and our vacation. You pay all of our bills, and you pay them in exact proportion to the way we treat you.
The person who works deep inside a big plant on an assembly line might think they’re working for the company that writes the paycheck, but they are not. They are working for you, the customer who buys the product at the end of the line. In fact, you can fire everyone in our company from the president on down. You can do it by simply spending your money someplace else. This is one of the reasons why taking pride in the work we do is important to us personally. Doing an exceptional job will not only bring joy and satisfaction, it will get us more customers, keep the ones we’ve got and insure that we continue to get a paycheck from our bosses.
Some of the largest companies that had flourishing businesses a few years ago are no longer in existence. They couldn’t or didn’t satisfy the customer. They forgot who the boss really was. YOU, THE CUSTOMER!