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A Philosophy of Quality

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“The Common Law of Business Balance”

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.  It’s unwise to pay too much, but it’s worse to pay too little.  When you pay too much, you lose a little money–that is all.  When you pay too little, you sometimes lose everything, because what you bought is incapable of doing what it was bought to do.  The common law of business practice prohibits paying a little and getting a lot–it can’t be done.  If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

                                                                                                                                                              ~Commonly attributed to John Ruskin, circa 1890