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Unique Paving Materials

Archive for the ‘What Makes Us UNIQUE’ Category

Embrace a Winning Strategy with Unique Paving Materials

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UPM® Permanent Pavement Repair Material has led the market for over 50 years because it is engineered to be Best-in-Class and supported by a strategy creating premium customer value.

The strategy continues to generate customer loyalty as business risks increase.

Cheaper products providing limited value have challenged UNIQUE Paving Materials strategy since inception. Controlling raw materials, manufacturing and quality are the foundation by which we provide a lifetime performance warranty.

Providing consistent quality and a “Once and Done” repair strategy, we promote permanent repair, a critical component for pavement maintenance.

Providing continuing education throughout the industry via seminars and demonstrations increases end user awareness of alternatives to conventional cold mix, which by design will increase business risk and contribute to environmental deterioration.

Cold mix is only one of many products supported by our UNIQUE strategy. Environmentally friendly Kold-Flo® pourable crack filler and Integra-Seal asphalt sealer, anionic emulsions, in-place recycling materials, adhesion/moisture control additives for HMA and concrete repair materials as well as the tools to install the products are all supplied by UNIQUE.

Providing premium products and customer value requires resources, teamwork and commitment. Not the least expensive business strategy but preferred as it provides the greatest advantage and lowest risk to our customers and the environment.

The consequences of short-term simple business strategies, i.e. buy cheap “we can fix again later” have closed many companies, bridges and road ways. UNIQUE will continue a winning strategy and applauds those who do the same.


The most common position expressed by competitive cold mix suppliers is “Cold mix is cold mix and my product is equivalent to UPM Permanent Pavement Repair Material”. This is far from the truth and not supported by analysis or controlled performance testing.

Anyone can make a cold mix simply by mixing 95 parts rock to 5 parts asphalt. The product can be marketed as equal to other cold mixes. However, the product will not have the performance like UPM repair material.

Unique Paving Materials

To provide a simple look into the complexity of making high performance cold mix, refer to the graph above showing aggregate surface area measurement from a single 10,000 ton pile from June 2009 through May 2012. Surface area, one of the most critical parameters in cold mix design, determines the amount of material to achieve optimum cohesion (rock to rock holding together force) and adhesion (rock to surrounding pothole-wall holding force). The 24 samples highlight the variation.

Unique analyzes every aggregate in advance, supervises every production, makes on-site adjustments during production as necessary and conducts post analysis to verify quality and assuring optimal material performance. Managing permanent performance does not happen by chance; it is designed into UPM repair material before the production and optimized during production.

We at Unique manage approximately 450 productions annually and analyze most competitive cold mixes. We look for overall performance and consistency from location to location.

Most cold mix suppliers use a one size fits all strategy, using available aggregate. Unique analyzed 394 different aggregates in 2009; we identified 71 aggregates as acceptable for UPM repair material. The radar charts highlight typical differences relative to UPM repair material. The parameters measured are correlated with field performance. Improved field performance is proportional to score.

Those undertaking the challenge to conduct comparative testing will quickly identify differences between conventional and high performance materials.

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Green Paving Materials: More Cities Are Moving Away From Traditional Asphalt for Streets

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One of the UNIQUE products that we’re most proud of is our UPM Green Cold Mix, which is an eco-friendly asphalt pavement repair product that focuses on protecting our environment.  And as you can see this article, more cities across the country are starting to push the use of green asphalt products for municipal street repairs.

Earlier this year, voters in Berkeley, California gave their approval to a bond that would finance environmentally-friendly street paving projects.  The bond was presented as a way for the city to start moving away from strictly using asphalt paving materials in its future road repairs.

Traditional asphalt uses petroleum products and various refinery and industrial wastes in its production, and streets themselves are sometimes covered with chemical sealants which can also pollute the environment (there’s a reason why harsh chemicals like these sometimes require hazmat safety lockers just to store them properly) .  Some states, such as Minnesota and Washington, have already banned the use of some kinds of hazardous asphalt sealants.

Community leaders in Berkeley are encouraging the city to use the approved bond to aggressively pursue street paving options that minimize the use of traditional petroleum-based asphalt products.  Municipalities across the nation are beginning to research eco-friendly options for street repairs, and UNIQUE Paving Materials is proud to offer green solutions that provide the same durability and quality as traditional pavement repair products.

Green Paving Materials

And remember: when cities use UPM Green asphalt repair materials, more than 90% of the repaired potholes never need to be patched again.  That helps municipalities save money for their taxpayers while they protect the environment.

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Who’s the Boss?

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There’s only one boss, and whether a person shines shoes for a living or heads up the largest corporation in the world, the boss remains the same. IT’S YOU, THE CUSTOMER! You are the people who pay our salary and who decide whether our business is going to succeed or fail. You don’t care if our business has been around for a hundred years. The minute we start treating you badly, you’ll put us out of business.

You have bought and will buy everything we have. You bought all of our clothes, our home, our car, our children’s education and our vacation. You pay all of our bills, and you pay them in exact proportion to the way we treat you.

The person who works deep inside a big plant on an assembly line might think they’re working for the company that writes the paycheck, but they are not. They are working for you, the customer who buys the product at the end of the line. In fact, you can fire everyone in our company from the president on down. You can do it by simply spending your money someplace else. This is one of the reasons why taking pride in the work we do is important to us personally. Doing an exceptional job will not only bring joy and satisfaction, it will get us more customers, keep the ones we’ve got and insure that we continue to get a paycheck from our bosses.

Some of the largest companies that had flourishing businesses a few years ago are no longer in existence. They couldn’t or didn’t satisfy the customer. They forgot who the boss really was. YOU, THE CUSTOMER!

-Author Unknown

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A Philosophy of Quality

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“The Common Law of Business Balance”

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.  It’s unwise to pay too much, but it’s worse to pay too little.  When you pay too much, you lose a little money–that is all.  When you pay too little, you sometimes lose everything, because what you bought is incapable of doing what it was bought to do.  The common law of business practice prohibits paying a little and getting a lot–it can’t be done.  If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

                                                                                                                                                              ~Commonly attributed to John Ruskin, circa 1890

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